2015 PROSPECTING
Joining Clubs or Groups
We all know that the best form of communication is face-to-face. It stands to reason the more people you talk to in person about real estate, the more successful you will be. This is why active participation in groups, clubs, or different organizations, is one of the most effective ways to grow your business.
Consider a club that has 50 members. If you attend a meeting every month and have an opportunity to socialize with its members, you’re networking tally would be 600 face-to-faces each year (50 f-to-f x 12 months). If you were a member of four different clubs and spent 2 hours networking each week, (1 club each week) you would only need to spend 2 hours each week to accumulate 2,500 face-to-face contacts during the year (50 per week x 50 weeks).
Compare this 2,500 face-to-face communication with the number of contacts you presently have. Many agents are lucky if they discuss real estate with 10 people face-to-face per week. It’s nearly impossible to grow your business or even make a living if you are only talking to 500 people per year. It’s interesting to know that telemarketing agencies will initiate 500 phone contacts every week.
When determining which organizations are the best to join, there are a few simple rules to follow:
- Do not join a group that already has many successful agents as members.
- An organization you join should be one that you have a strong interest or passion for.
- The members economic status should be consistent with the type of production that you would like to have.
In other words, if the members love you and do business with you, will they qualify and will the home they purchase or sell be consistent with your income expectation.
P.S. – Internet Groups don’t count because they aren’t face-to-face!
Listed below are many great possibilities:
- Alumni associations
- Junior Women’s League
- Neighborhood POA’s
- Golf clubs
- Tennis clubs
- Fishing clubs
- Yachting clubs
- Bowling clubs
- Bocce clubs
- Car clubs
- Travel clubs
- Exercise clubs
- Garden clubs
- Art clubs
- Symphony clubs
- Private school committees
- Church groups
- Charitable organizations
- Italian/American club
- Irish club
- Rotary club
- Polish clubs
- Kiwanis clubs
- Lions club
- Music groups
- Choir groups
- Animal clubs/dog walking
- Professional affiliations
- Teachers club
- Local unions
- Conservations clubs
- Environmental groups
- Political groups
- School PTA groups
- Book clubs
- Civic groups
- Camping clubs
- Boy scouts
- Girl scouts
- YMCA
- Elk’s Lodge
- Children’s play groups
- Business clubs
- Tea party
- Retirement club
- Coffee klatches
- Parade committee
- Sports teams
- Country clubs
- VFW Lodge
- Motorcycle club
- Bridge groups
- Poker groups
- Red Cross
- Humane Society
- Habitat for Humanity
- Start you own club!