The single most important goal for success in 2012 for most agents, will be to get listings. But once you have the listings, your success will depend primarily on how good your strategies are to get each listing sold. Most agents have very little experience developing winning strategies to sell listings especially during the past few years. Listed below are a number of good next steps that could be used. Keep in mind two key points:
1. Most of your next steps will revolve around a target market.
2. In most cases, your listings must be properly priced or every other next step may not matter. If your listing is overpriced, all of your next steps should be focused on getting price reductions. Keeping these two points in mind, your next steps could include the following:
1. Specialty advertising                                                           19. Bulletin board postings
2. Additional signage                                                             20. Owner SOI mailings
3. Calls or emails to other agents                                           21. Personal SOI mailings
4. Neighborhood mailings                                                     22. Updated photography
5. Company caravan                                                              23. Videography
6. Broker open house                                                             24. Price adjustment analysis
7. Weekend open houses for the general public                    25. Brainstorming with top agents
8. Staging ideas
9. Brainstorming with the owner
10. General meeting announcements about your listing
11. Identifying a list of potential buyers
12. Regular contact with potential buyers
13. Follow up with showing agents
14. Special events at listing
15. Company meeting at listing
16.Neighborhood canvassing to introduce listings
17. “Just Listed” card to neighbors
18. Open house invitations to neighbors