Prospecting: Expand Your Sphere of Influence

With pent-up buyer and seller demand finally being released and the presidential elections soon behind us, 2013 promises to be a lucrative year for agents that communicate with their sphere of influence (Relationship Management list—RMR). This list includes your:

1. Past Clients

2. Advocates

3. Sphere of Influence

Most agents don’t realize just how many people they actually know who should be part of their Sphere of Influence. This list could easily include a couple hundred of people. The first step to exploiting opportunities with your Sphere of Influence is to do the following:

1. Make a list of everyone you know

2. Obtain mailing addresses and best email addresses from everyone on the list

3. Develop a 24-Touch communication schedule for 201

Your Sphere of Influence list should include the following examples:

1. Family                                              17.  Members of your tennis club                    33.  Your local politics
2. Friends                                             18.  Members of your golf club                                   34.  Your political party
3. Co-workers                                      19.  Local charities                                          35.  Rotary clubs
4. Co-workers from pervious jobs       20.  People you volunteer with                                    36.  Book clubs
5. Agents from other companies                      21.  Public officials                                         37.  Humane Society
6. Lawyers                                           22.  Chamber of Commerce members             38.  Habitat for Humanity
7. Doctors                                            23.  Homeowner’s association members                      39. Booster Clubs
8. Bankers and bank tellers                  24.  PTA                                                          40.  Your landscaper
9. Your hairdresser                              25.  Your Mechanic                                         41.  Business associates
10. Your nail-tech                                26.  Your Pharmacist                                       42.  Your Veterinarian
11. Your children’s friend’s parents    27.  Your Chiropractor/Massage Therapist                  43.  Board of Realtors members
12. Your children’s teachers                28.  Neighbors
13. Your mailman                                29.  Owners of businesses you frequent
14. Members of your church               30.  People you get office supplies from
15. Members of your gym                   31.  Moose club members
16. Members of your country club      32.  American Red Cross

Remember, if you take the shots by communicating with everyone you know,

2013 should prove to be your best year ever in real estate.