by Joe McAuliffe | Sep 23, 2011 | Buyer Considerations, Cup O' Joe, Joe's Buyer Top Choices
Buyer Closes – Recaptured Equity Revisited On July 20, 2011,we sent out a Cup o’ Joe which outlines the recaptured equity theory. The theory shows how a buyer that finds a home today at a purchase price that’s the same as it would have been in 2002,...
by Joe McAuliffe | Sep 12, 2011 | Buyer Consideration Samples, Buyer Considerations, Cup O' Joe, Cup O' Joe Samples, Joe's Buyer Top Choices
Buyer Close – “If You Were The Seller” Close As we know most buyers have been conditioned to place a heavy emphasis on pricing. How often do you hear a buyer say, “I want to steal the property?” Many buyers are unrealistic with the price they’re...
by Joe McAuliffe | Sep 9, 2011 | Buyer Considerations, Cup O' Joe, Joe's Buyer Top Choices
Buyer Close — The Good Taste Close The good taste close is great to use with a buyer that really likes the home, makes a low-ball offer, and is out bid by another buyer. The fact that someone else was also willing to make an offer is a good indication that your buyer...
by Joe McAuliffe | Sep 8, 2011 | Buyer Considerations, Cup O' Joe, Joe's Buyer Top Choices
Buyer Close – The “New Construction Cost” Close Most buyer prospects are still hesitant to “pull the trigger” because of concerns over price. Once you address this concern a buyer is much more likely to move forward. The construction...
by Joe McAuliffe | Jun 16, 2011 | Buyer Consideration Samples, Buyer Considerations, Cup O' Joe, Cup O' Joe Samples, Joe's Buyer Top Choices
Buyer Close — The Forever Close One of the most effective ways to really drive the point home with buyers is to point out that if they make a mistake by waiting, they could lose the opportunity forever. For example, if the interest rate goes up and they can’t afford...
by Joe McAuliffe | Jun 10, 2011 | Buyer Consideration Samples, Buyer Considerations, Cup O' Joe, Cup O' Joe Samples, Joe's Buyer Top Choices
Buyer Close – The “Hot Button” Close This is the single-most important close you can use with any buyer. Historically, buyers have purchased for the emotional benefits of use and enjoyment. But, because of the economic meltdown and depreciation of home...