by Joe McAuliffe | Oct 17, 2012 | Cup O' Joe, Key Presentation Points
Perhaps the most important thing to remember in every phase of the presentation is to always ask why.     Winning strategies are a direct result of gathering as much information as possible and crafting a strategy that meets your client’s goals and needs. As a...
by Joe McAuliffe | Jul 17, 2012 | Cup O' Joe, Key Presentation Points, Uncategorized
A very successful real estate broker in California, accepted a position in Boca Raton, FL, to manage another high-end real estate office. Now this was a talented, successful manager with lots of management experience and a very strong resume. But, there was a...
by Joe McAuliffe | Apr 20, 2012 | Cup O' Joe, Key Presentation Points
   We know that people want to do business with an agent that will meet their needs and that they like and trust. It’s not uncommon for buyers and sellers to do business with someone they don’t trust, unless they feel there is no other way to get what...
by Joe McAuliffe | Apr 10, 2012 | Cup O' Joe, Key Presentation Points
This is a great approach to use before the recovery takes hold and the numbers list-to-sold ration improves for top producers. Top listers have been carrying heavy inventory loads with few sales. Once listings begin to sell, this argument won’t be as...
by Joe McAuliffe | Apr 6, 2012 | Cup O' Joe, Key Presentation Points
How do you determine how much information to give to a buyer or seller before they officially become a client? This is a difficult question to answer. All too often, agents will give unlimited advice to their prospects in the hopes a prospect will agree to let the...
by Joe McAuliffe | Apr 4, 2012 | Cup O' Joe, Key Presentation Points
Purpose: Establish a long-term relationship Sell their home Help them find another home if applicable Pertinent Data Who are they? Where do they live? Why are they selling? What do they like about their home? What don’t they like about their home? What do they...
