You’ve secured your listing and have identified each of the players that can and should be part of your team. Now it’s important to consider the best way to get the property sold. Keep in mind, that each listing is unique. What works for one property, for example, a sign on a busy neighborhood street, may be a terrible strategy for your listing located at the end of a cul de sac. Also keep in mind that it’s imperative that you identify your target market.
There are literally dozens of next steps that you can take to sell your listings. Let’s look at some examples of strategies you may want to consider.
- Price Reduction – The next step should address how to get the property properly priced.
- MLS Exposure – Be sure the photographs and remarks “sizzle”.
- Sign on the Property – The sign should stand out.
- Direct Mail – Especially send to the neighborhood.
- Calls to Successful Buyer’s Agents – Over 90% of the time, they’re involved.
- Company Caravan
- Broker/Agent Open House
- Weekend Open Houses
- Staging
- Contact and Network with Your Sphere of Influence
- Network with the Owner’s Sphere of Influence
- Employ the Owner to Pass out Business Cards
- Attend Neighborhood Events
- Cocktail Parties or Special Events at the Property
- Realtor Group Tour
- E-Blasts to All Agents
- Door-Knocking in the Neighborhood
- Bulletin Board Postings
- Personalized Website for Listing
- Virtual Tour
- Powerpoint Presentation
- Video Tour of Property
- Listing Activity Announcements
- Specialized Brochures
- First Class Photography
- “Just Listed” Postcards
- Maximize Listing Exposure on Popular Real Estate Websites like Trulia and Realtor.com