Seller Strategic Brief

Name: _______________________________________________

Current Address: _____________________________________________________________________

Home Phone: __________________ Cell Phone: __________________ Office: ___________________

Email Address: __________________________________________________________

Source: _________________________________________________________________

1. Why are they selling? ________________________________________________________________

2. What do they like about their home? ______________________________________________________

3. What don’t they like about their home? ____________________________________________________

4. What do they like about their neighborhood? ________________________________________________

5. What don’t they like about the neighborhood? _______________________________________________

6. Do they have an idea of what their house may be worth? ________________________________________

7. How soon do they want to sell? __________________________________________________________

8. Are there any pressing issues related to the sale? ______________________________________________

9. Have they met with other Agents? ________________________________________________________

10. What impressed them about their last agent? ________________________________________________

11. What didn’t they like about the relationship? _________________________________________________

12. What are they looking for in a Realtor? ____________________________________________________

13. When was the last time they sold a home? __________________________________________________

14. What have they heard about present market conditions? ________________________________________

15. What do they know about your company? __________________________________________________

16. What are their plans once they sell? ______________________________________________________

17. What do you know about their Family? ____________________________________________________

18. What do you know about their Occupation? _________________________________________________

19. What do they like to do when they’re not working (Recreation)? ___________________________________

20. What do you know about their finances or any financial issues? ____________________________________

21. What is their mortgage amount? _________________________________________________________

22. Are they “underwater”? _______________________________________________________________

23. Do they need to consider a short sale? _____________________________________________________

24. Is foreclosure a possible issue? __________________________________________________________

25. Who will be involved in the Decision-making process? __________________________________________

26. What do they think will help them the most in selling their home? __________________________________

27. How do they feel about their neighbors being involved? _________________________________________

28. Would they like to have Open Houses? ____________________________________________________

29. Would they consider spending money on cosmetic issues? _______________________________________

30. Would they like Market and Activity Updates? _______________________________________________

31. If they were to sell today, what would that mean to them? (their “Hot-Button”) _________________________